Sally Huffstetler
1540 Harvest Lane
Alpharetta, GA 30004
www.wcimy.blogspot.com
786.239.2632
Experience
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2009-Present
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Alzheimer’s Association, Georgia Chapter Atlanta, GA
Statewide Development Coordinator
Integrated national branding strategy at the local level, building relationships with
national and international publications such as USA Today, WSJ, and The Economist
· Obtained unprecedented donation of print advertising space, totaling $789K with
potential reach for 28M viewers nationwide
· Raised $20K in six days following burglary utilizing coordinated campaign across
local television, radio, and print outlets
· Represented organization to more than 5M viewers through creation and use
of rapid response capability
· Leveraged donated professional layout and design for end of year campaign,
used in print, outdoor, and public service announcements
· Convinced public officials from the City of Atlanta to formally recognize Alzheimer’s
Awareness Month at City Hall with declaration and rebranding
· Decreased donor acknowledgment response time by 80%
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2008-2009
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Americorps Atlanta, GA
Service Leader
Engaged with community development organization to work with at-risk youth at Brown
Middle School addressing unmet community needs
· Led 120 students in activities including neighborhood renewal, service projects,
parental involvement, and after school programs
· Managed six classes of tutors partnered within peer groups through benchmarking
performance
· Authored and edited $75K grant proposal, outlining budget and strategy for first
annual community recognition event
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2007-2008
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Wildlife Conservation Society Bronx, NY
Executive Assistant, Senior Vice President for Development and Membership
Process Improvement
· Increased on-time delivery by 20% through reformed proposal approval guidelines
· Decreased lag-time on acknowledgment process by 50%
Administration
· Coordinated operations and communications across 30 departments, steering the
success of a $650M campaign
· Managed communications, schedules, and requests amongst staff of 55 to raise
$765K annually
Writing & Editing
· Produced and edited grants, acquiring funds utilized across 60 countries for global projects
· Wrote and edited material for more than 70 Board Members for meetings, newsletters,
annual report, travel support, proposals, and acknowledgments
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2003-2007
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Harrington, Righter, Parsons New York, NY
Sales Associate/Account Executive
Television advertising sales associate representing wide-range of network stations nationally
· Booked $5M in revenue across 57 national network stations by creating strategic marketing
campaigns
· Persuaded agency to enter new media market with first media purchase in 7th largest
market
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Education
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1998-2002
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Georgia State University Atlanta, GA
Anthropology, English Literature
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Awards
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Huffington Post Book Award for best “Missed Connection.” Jelly Bean counting contest at
Trader Joe’s.
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Personal
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Favorite book A Prayer for Owen Meany. Enjoy reading, writing, and running.
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